Learn how to use a formula to create a 1 Sentence Statement – an Elevator Pitch – that brings clarity, curiosity and confidence to your network marketing business.
An Elevator Pitch – a 1 Sentence Statement – is KEY to presenting a polished and professional image online. A 1 Sentence Statement:
- Gives Clarity to What You Do
- Provokes Curiosity with Your Ideal Customer
- Delivers a Consistent Message Across Social Media Channels and In Person
- Gives you Confidence about Your Network Marketing Business!
Have you seen the leaders in your industry who are so confident on their social media?
And you are super jealous because you want to be Just – Like – Them. You want to look like you have it “all together”, polished and professional.
This is one of the secrets to looking polished and professional online.
There are 3 important areas to discuss when creating your 1 Sentence Statement.
- Background, Foundation, Mistakes
- The 1 Sentence Formula
- Examples
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Who is this article for?
This article is for Entrepreneurs, Network Marketers. Mompreneurs and Solopreneurs. Work from Home, Someone who wants MORE and willing to do the work.
1 – Background, Foundation, Mistakes
This formula – this one sentence statement – will help you define who you are, who you serve and what problem you solve.
The clarity from answering these 3 questions will help you get the clarity you need to show up Confident and Rock Solid!
In the previous video (Get Clarity for Network Marketing Success), these 3 questions were addressed. Go back and view that video. Because creating a 1 Sentence Statement builds upon the 3 questions that bring clarity and confidence!
The1 Sentence Statement is Your Elevator Pitch and is so important because you have to deal with Short Attention Spans, Getting Attention Quickly and Information Overload.
Your 1 Sentence (Elevator Pitch) is going to be all about how you help the customer. It’s not going to be about you. It’s going to be about how you impact the customer. Mistakes I see with your 1 Sentence Statement is when the focus is NOT about the ideal customer and the benefits/outcome.
The 1 Sentence Statement is
- Not About Your Pedigree or Background
- Not About the Features, Ingredients, etc
- Stay Away from Overused Words
- Not Words that Are Uncomfortable
It’s About How the Client/Customer is Going to Benefit, the Outcome. Don’t get caught up in your features and what YOU think is important. You must think about your offer from your client/customer point of view.
A Good 1 Sentence Statement Will:
- Create Curiosity
- Help People Identify With You
- Helps People Stay Interested
Where can you use this 1 Sentence (Elevator Pitch) Statement?
- Social Media Profiles
- Email Signature
- Business Cards
- Introductions in Person
- About Me info
- Introductions on Videos, Podcasts
2 – The 1 Sentence FORMULA
I love formulas! They are a fantastic way to start any project because it’s easy!
Math has Formulas – Why Not Communication Formulas?
Elevator Pitch Formula:
- I Help ________ do ___________
- I help my (Ideal Client), just like you, do (Outcome/Benefit)
Evalator Pitch Examples:
- I help network marketers just like you get more leads online.
- I help network marketers just like you enroll more customers.
- I help network marketers just like you develop a one-sentence statement.
- I help network marketers just like you communicate with confidence.
I’ve not included anything about a feature, a fact or an ingredient. I’ve created curiosity. Next, you can add more information to the statement.
What Differentiates Me From Someone Else and The Pain They Want To Avoid.
- For me What Makes Me Different – I teach online business strategies
- The Pain They Want to Avoid – Selling to family and friends
- Who is your ideal client
- What is the outcome or benefit (not a feature)
- What makes you different
- The thing they want to avoid, the thing that causes them the most pain/frustration.
3 – Elevator Pitch Examples
I help savvy network marketers, just like you, enroll more customers using online business strategies without selling to their family and friends – Kathleen Olivieri
I help women build smart and savvy businesses through branding automation and funnels and scaling so that you can have a business that you run instead of a business that runs you here’s another – Jennifer Neuenschwander
I help people successfully brand market and pitch their new adventure – SBB Consulting
I teach mlm’ers how to stop sucking on social media, kick ass at marketing and sell more stuff – Trey Bearor
We help leaders scale through systems – The Pyjama Boss has the same 1 Sentence Statement on all of their accounts, whether you go to their Facebook or website, you will see the same statement.
I help entrepreneurs and network marketers create success fast while designing a lifestyle you love – Tanya Aliza
Lady Boss is Women’s Weight Loss. We are in this together – Lady Boss is an excellent example of somebody who is not in network marketing, but is in the online marketing space.
Not everybody sticks to one formula. And that’s ok. Start with a formula because it’s EASY. But give yourself the freedom to change it up to fit YOUR Client and Customer.
Next Article in the Series
In the next article in this series, you will learn how to package your 1 Sentence Statement into an effective social media profile. You want your social media profile to quickly communicate who you are and what your ideal client can expect by getting to know you. Your profile is one of the best ways to attract people to what you offer.
